Pay Per Click or PPC is a unique model of marketing over the internet wherein the advertisers pay whenever their ad is clicked by a potential customer. It is inherently a paid model, contrary to the organic model where one earns a visit, here one buys a visit.
Usually the charges for each click is meagre and the profit is multifold. We bid for keywords on search engine/other platforms and whenever a particular keyword is used on search engines, our ad pops up, for which a specified amount will be paid. To make it simple, the cost per click can be around 3 Rs to 6 Rs for a medium-sized brand.
If somebody clicks on the ad, around 6 Rs will be deducted and if that person purchases a product which costs around 600 Rs, profit is assured. ROI is enhanced in PPC mode of marketing, as it is cost-effective and highly impactful.
It is unique, as a brand pays only if the visitor reaches the brand site. Nothing is wasted and everything is recorded. However, there are various other risks involved such as wrong keyword grouping and keyword.
Pay Per Click includes all three dominant platforms: Google, Bing & Yahoo. At Dream World Technologies, being a leading Pay Per Click (PPC) company , we take care of all the platforms which enable PPC model and help your brand reach its maximum potential at an affordable costing.
When coupled with other modes of marketing, PPC offers the best avenue for a brand to expand the business.
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